Surflogh Report on Business Models

07 October 2019 - Published by Deirdre Buist
As part of the SURFLOGH project, SEStran and Edinburgh Napier University TRI were tasked with the development of a business model framework and case studies for each of the five regional pilots. The research results are now available in a report.

This report SURFLOGH WP 6 BUSINESS MODELS can be used as a set of guidelines, as it lays down the framework and the methodology behind its development. Our Scottish partners approached their task using a very basic business model framework, followed by examination of the literature on last mile deliveries and reference to basic micro economic theory. This has been refined and tailored to fit the context of the SURFLOGH pilot projects, resulting in the ‘PESSO’ model relating to Policy, Environment, Strategy, Structure and Operations.


 Further refinement has resulted in the SURFLOGH Business Model Canvas, where key questions and issues to be examined were grouped under 10 value headings: 


  • Customer segments

  • Customer relationships
  • Channels

  • Key partners

  • Key activities

  • Key resources

  • Cost structure

  • Revenue streams

  • Policy perspectives


As the framework has been developed, each of the 10 components can be directly translated back into the four basic business model components of what, why, who and how, which should allow identification of the underlying business model in each of the SURFLOGH pilot projects.

 The full report SURFLOGH WP 6 BUSINESS MODELS is available for download here.

Contact information: Dr. Jonathan Cowie