Is Rudolf redundant?

08 December 2022 - Published by Deirdre Buist

These are extra busy times for delivery services – with so many parcels from Santa, family and friends to be delivered. According to traditional Christmas legend and popular culture, Santa Claus’s sleigh full of presents has been pulled by a group of reindeer since the early 1800s. While Rudolf & Co. could be considered a relatively green option in terms of CO2 emissions and noise, (depending on how much festive food they’ve been fed), questions must be raised in terms of sustainability. How long can these battling bucks keep going, and is this delivery option still a feasible business model? Should Rudolf retire or be made redundant? SURFLOGH has some potential solutions to support Santa’s sleigh squad!

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SURFLOGH is all about smart and sustainable urban logistics and during the course of this Interreg North Sea Region project, we’ve had the opportunity to test some really good options, particularly focusing on last-mile deliveries. So, should Dasher, Dancer and Prancer take a stand, Vixen, Comet and Cupid turn stupid, or Donder and Blixem strike… Santa now knows where to read up on some more future-proof alternatives! www.northsearegion.eu/Surflogh

Seasons Greetings

With every confidence that our green delivery heroes will pull through again this Christmas, be it using cargo bikes, small electric vehicles, drones… or even a sleigh(?), the SURFLOGH partners are closing shop for the festive season. We would like to wish all our fans, followers and future collaborators – particularly those in the green logistics sector – Happy Holidays!

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Ho,Ho,Ho - Lean and green Cargobike Santa!!