HUGO is a bonus for Boras

16 June 2022 - Published by Deirdre Buist
During the SURFLOGH partner meeting in Boras in May, the consortium was introduced to a next level delivery option during the HUGO test runs. Partners witnessed the full procedure as the autonomous delivery robot brought goods from the headquarters of Gina Tricot (a local textile manufacturer) to a downtown retailer.

Online consumerism is more popular than ever so a range of viable, sustainable  delivery solutions is required. Autonomous deliveries could be a valuable alternative so within the context of SURFLOGH, the City of Boras tested this with the robot's creators to learn more about the potential business model,  and gain more insight into  how HUGO can contribute to the city's delivery eco-system. 

Quick & safe deployment

Carl Berge: "When we looked at the last mile delivery we saw that CO2 and environmental impacts were quite high. Now, we're cooperating with a number of European cities and other centres in Sweden. In Boras the space is relatively small and accessible so we can deploy in a quick and safe manner. We're really happy to see that all actors are so  engaged. The  cooperation between SURFLOGH, Boras Stad and the textile industry is making this happen."

Flexible, fast, competetive

Emma Garrote Fredman, Global Production and Sustainability Manager at leading Swedish fashion chain Gina Tricot, is also very enthousiastic about the trial and is happy to share her positive experience with interested parties. As she says, "HUGO means flexible and fast delivieries and offers us a good competetive advantage while we can also lower our carbon emissions and climate impact. Thanks to the support of the SURFLOGH project, HUGO could be a real bonus for Boras."

Take a look at 'SUR -VLOGGERS' Sara Thiel (Boras Stad), HUGO’s 'designer Dad' Carl Berge, and Emma Garrote Fredman (Gina Tricot).