Stronghouse E-Learning - Becoming Aware
During the second stage of the Stronghouse course the focus is on finding the best way to approach individuals and to encourage them to adopt energy renovation measures. Becoming aware is all about informing homeowners about the possibilities offered by energy renovation. At this stage, homeowners gain a basic knowledge of the benefits and learn more about the potential financial opportunities and energy savings.
By using personas and understanding their different motivations, we can follow individual customer journies and use targeted communication methods to guide homeowners towards the adoption of fitting energy retrofit measures.
Stronghouse best practices
This latest course is divided into a number of chapters, including Challenges and Opportunities, Guiding Measures, Good Practices and a Summary with Key Learnings. It includes a range of helpful tips Some of the partners’ best practices are also highlighted – giving a glimpse of just some to the great work that has been undertaken already such as:
- Saving energy demands behavioural change. iNudgeyou have shared their nudging tools with the consortium.
- Enabling instruments: Robert Gordon University have analysed and compared homeowner self-assessment tools
- ProjectZero focusses on creating awareness of the energy label among homeowners and on increasing their understanding how to apply for a subsidy.
- Neighbourhood Approach from IGEMO using thermoscans. Finding and training volunteers.
- Linnaeus University researches the hurdles on the renovation journey, especially the interaction between homeowners as customers and advisors, contractors, installers and suppliers, and the One Stop Shop concept
- Neighbourhood Approach from Bremerhaven: The City of Bremerhaven developed its ‘Klimameile’ concept to engage citizens, homeowners and entrepreneurs from the ‘Alte Bürger’ in creating an energy neutral neighbourhood.
Homeowners can motivate their neighbours and neighbourhood campaigns underline the importance of connecting with locals in bottom-up initiatives. Local Energy Cooperatives can also play a key role in interesting homeowners in energy renovation and facilitate the organization of neighbourhood-based renovation offers.
Does this trigger more interest? Here’s a taste of just some of the take-aways from this course:
- Knowing your audience is key to designing targeted and effective information campaigns.
- Agency is a powerful motivator: homeowners should experience that their actions have a positive effect.
- Activities in the neighbourhood can motivate even more homeowners to change their behaviour and start their journey in energy renovation.
Follow Stage 2 of Stronghouse E-learning Course
Or click on the tab for more E-learning in the left hand column on the website home page.