Meet the Partners: iNudgeyou
iNudgeyou is a research and consultancy company that specializes in applying behavioral research to develop and communicate evidence-based strategies with pro-social purposes. These strategies are based on the BASIC-framework (developed in collaboration with the OECD) that diagnostically links problems with behavioral insight solutions.
Why? Why not!
In the Stronghouse project, iNudgeyou provides behavioral insights that can help develop and leverage projects that reduce CO2-emissions. With the BASIC approach, researchers apply a cradle-to-cave diagnostic method to gain an understanding of why we do not see the desired behavior today (e.g. energy refurbishments) and how we can achieve it.
An energetic nudge
There are many good intentions and tools out there. iNudgeyou does exactly what it says. Their role is to make house owners use these tools by giving them an ‘energetic’ nudge in the right direction. These research consultants are working with the Danish Energy Administration on reducing homeowners’ barriers when considering energy efficient renovations and developing a new understanding of sustainable energy alternatives in the home.
iNudgeyou are very keen to test their proposed solutions and document how these work.This is important for efficient implementation and scaling, and will be of benefit to all partners involved in Stronghouse.
Read more about Gate 21 and the other Danish co-benificiaries: Fredensborg Municipality, Albertslund Municipality, FORS A/S and iNudgeyou Aps