Program for the Stronger Combined results conference

13 October 2022 - Published by Philippe Martens
The final event for Stronger Combined is approaching. We are happy to invite you for a full day of web broadcasts that presents accomplishments and lessons learned from the project as well as interesting discussions, best practice guides and so much more!

Stronger Combined is a project co-funded by the Interreg North Sea Region Programme to reorganize transport to tackle mobility and sustainability challenges by offering an alternative to private vehicle ownership in sparsely populated areas.    

During the broadcasted conference we will discuss how the different partners of Stronger Combined have tackled these mobility challenges in their own ways, how they have set up different pilot projects, what the outcomes have been and what conclusions you can draw from these results.  

 It will be an interesting day divided into several different sessions with different themes!   

Join the broadcast on the 18 of November with this link (Zoom): Zoom Meeting Stronger Combined results conference  
Meeting ID: 819 3298 7905


08.45 – welcome  
09.00 – 10.05 Technical solutions 
10.05 – 10.20 Coffee break  
10.20 – 11.30 Mobility hubs with an important role for the (e-)bike 
11.30 – 12.00 Panel discussion  
12.00 – 13.00 Lunch  
13.00 – 13.45 Interoperability and multimodality in rural, small town and tourist regions 
13.45 – 14.00 Coffee break  
14.00 – 14.40 Challenges Related to Covid-19 
14.40 – 15.00 Panel discussion  
15.00 – 15.45 Marketing to special populations  
15.45 Goodbye! 

Read more about each session:

Technical solutions  
This session will focus on technical solutions and how it can be used for optimizing public transport with emphasis on open data and id-based ticketing standards.  

Hallandstrafiken has through Stronger Combined developed id-based ticketing and will present how it has worked, its challenges and further insights. 

Furthermore, open data enables innovation for those who consume traffic. With open data, anyone can build a website or an app that makes public transport easier, smarter, or more convenient. But did you know that open data also enables other innovations? During this session Train Brain will present how they have used open data to build AI-solutions that give public transport new capabilities in real-time simulation and real-time optimisation.

Finally, open data only creates value when it is used. Stronger Combined partner Samtrafiken will present their data portal Trafiklab and how it creates value for Sweden's public transport by spreading both open data and knowledge about this data, for all public transport throughout Sweden.

Mobility hubs with an important role for the (e-)bike 
This session will explore ways to tackle mobility and sustainability challenges through offering mobility hubs with the important component of bike sharing systems as an alternative to private vehicles.   

Within Stronger Combined several bike sharing systems pilots have been launched. In this session we will give insights into those pilots and present a guide on how to set up the best bike sharing system. As well as how to find smart mobility solutions in form of mobility hubs for residents in a rural area with limited supply of public transport.  

Additionally, the partners of the Interregproject SHARE-north will present a guide specifically for planners and municipal decision makers to make the galaxy of shared mobility a bit easier to understand. The guide covers all the basics of shared mobility – from the different forms and definitions to the impacts and potentials of carsharing, ridesharing, bikesharing, Mobility as a Service, mobility hubs and more!

Interoperability and multimodality in rural, small town and tourist regions
This session explores ways to support sustainable travel in rural areas, small rural towns and tourist regions.  

Within the Stronger Combined project, several types of mobility solutions have been developed that aim to promote sustainable modal choices primarily via increased use of public transportation and which can improve accessibility for rural populations and tourists, mainly via novel services that complement existing public transport networks.  

This session includes presentations from three living labs from the Stronger Combined project. The focus will be on new partnerships and contracts to support interoperability and mobility, multimodal platforms and new multimodal service offers.

Challenges Related to Covid 
The Covid 19 pandemic brought significant challenges and disruption to the public transport sector. Whilst passengers have been returning to services, the patronage levels are not yet at where they were pre-pandemic.     

From the Stronger Combined perspective, the pandemic impacted on the implementation of the pilot projects, but equally the delay offered an opportunity to shape their scope to meet the changing needs. This session will present the Stronger Combined partners’ experiences and consider how MaaS can play a key role in the delivery of effective rural transport services in a post-Covid environment.

Marketing to special populations  
How do you promote a launch of a project that encourage smart mobility in a rural area to a specific target audience? That’s the question that will be exanimated during this session through three different presentations from three different pilot projects that have faced different challenges when promoting their service.  

Additionally, the session will present how to select and approach target groups when there may not be an obvious target group. Furthermore, how to deal with influences from the outside will be discussed such as how to promote a service that encourage the use of public transport simultaneously as the government recommends to not travel because of covid-19.