As Amsterdam commits to become a smart city, public service efficiency emerges as a top priority for public authorities. In order to improve efficiency within the city, a more updated, flexible and open urban imagery is required. The way Amsterdam is achieving this is by having its own mobile mapping system, which generates open and reusable data owned by both authorities and citizens.

Panorama aims to improve urban imagery by providing a more updated and flexible imagery. Thus, instead of just once a year, the entire city can be captured twice a year.  This enhances flexibility by choosing and prioritizing when and where imagery is captured. This improves efficiency and benefits several city departments that use this data daily for Public Service Delivery (PSD).

For instance, a more updated street view will empower emergency services like the police, ambulances or firefighters, allowing them to take better decisions before arriving to their destination. This in-house mobile mapping technology is also useful for management tasks of public spaces, like monitoring the state of construction projects, buildings facades or traffic signs. Likewise, having an updated imagery of the canals enables the public authorities to control the state of dikes and spot any potential maintenance task.


The Trimble MX7 Mobile Imaging System is the technology installed in a car and boat to collect images from both street and water. The 850.000 images obtained are processed and published online as open data via These data can be used by any person, as well as by computer vision technologies to obtain a wide variety of information. 

The solution is currently only being developed in Amsterdam but holds the potential of being applicable in several SCORE partner cities. 

For more information about Panorama please contact:

Hein Wils: