REFRAME

Programme to help SMEs strengthen their market communication

08 June 2021 - Published by Luchiena Lanjouw
A program was implemented during 2018/2019 to help food related small companies in West Sweden to strengthen their market communication and increase the visibility and attractiveness of their products on the shelf in the grocery stores.

The activity was conducted as a part of the REFRAME project to help the SMEs to better meet the demand from the big regional grocery stores. And now in 2021, there is still high demand for local food by Swedish consumers.

This short film summarizes efforts done by the regional Swedish food frame within REFRAME to support local food producers to reach shelves in the grocery stores.