REFRAME

Reframe 8th Report

02 February 2021 - Published by Luchiena Lanjouw
REFRAME implemented several new local initiatives during the COVID-19 pandemic and showed how food related SMEs, policy makers and other organisations can take actions to support the EU Farm to Fork strategy.

The Municipality of Groningen has stimulated arrangements between regional suppliers and (large scale) professional consumers through the Ketentafel meetings, e.g. agreements with local farmers to grow grains for local food/beverage production, seeding in September/October 2020. The total volume will grow from pilot fields (max 1000 kilo product) to expected 25.000 kilo grains harvested in 2021. On July 3rd, the municipality of Groningen launched the new digital platform The Story of Food (in Dutch: ‘’Het Verhaal van Voedsel’’). Through the platform producers, processors, distributors, institutions, researchers and consumers are encouraged to share and obtain knowledge about regional, sustainable food production and shortening the food chains.

Instead of a physical Taste Market Flanders organised a successful digital taste market at www.smaakmarkt.eu with 94 videos of local food suppliers, which attracted more than 1.180 food professionals.

Landkreis Wesermarsch worked on a brochure for kindergartens and schools, which is intended to present offers and support materials in integrating food and environmental education into the work of this institutions.

The Municipality of Westerkwartier asked the Regional Cooperative Westerkwartier (GCWK) to organize the process to develop a Food Agreement. GCWK has a lot of experience in organizing similar processes and it has also been the driving force in the region for several years to achieve sustainable regional food chains. The Westerkwartier Food Agreement is presented by means of a film and a document in which the alderman and other stakeholders talk about the urgency of this Agreement. Website Food Agreement: https://voedselakkoord.nu/proces/

As a response to the Corona-crisis, the major food stores in Sweden (Coop, ICA, Bergendahls, Axfood and Lidl) expressed their will to help the small local producers by creating more space for local food on the store shelves. Also by giving local food more publicity in the media. Locally produced in West compiled offers from companies, that normally deliver to restaurants, to the grocery stores. The producers have also received help to register their products in the grocery stores order portals, and to get barcodes if needed.
Today six SMEs from the region are selling products to their new customer Lidl, with a turnover of more than 150.000 Euro for the period March-August 2020. In total about 50 companies have in some way developed their business to the grocery stores during the Corona crisis. Help has also been given to restaurants that use local products, to be able to sell their food in grocery stores, as a complement to their normal sales. A pilot test in April with the restaurant Mattias Mat and the grocery store ICA Maxi Skövde resulted in sales worth 15.000 Euro, and had a positive effect on the local food producers in the area.

Agreements have been made between producers in the Taste of Denmark and food speciality shops in the major cities, Aarhus and Copenhagen. Networking has been ongoing among 18 food speciality producers who are willing to co-operate on distribution to these outlets and to other customers.