Influencing behavioral change through effective communication strategies
01 March 2019 - Published by Hein Braaksma
The REFRAME project aims at establishing regional cooperative arrangements between regional suppliers and large-scale consumers. At the moment, however, regionally produced food is only a small part of all the goods that are offered to the large suppliers. Therefore, a transition must take place. Solid communication strategies could help with this transition as they have the ability to influence behavior.