Influence of packaging on sales of local farm yoghurt in supermarkets

18 August 2021 - Published by Luchiena Lanjouw
In a 4-week testcase during April and May 2021, Inagro in cooperation with a dairy farm from Diksmuide, measured the influence of packaging on the sale of farm yoghurt in a local supermarket.

The results contain valuable lessons for farmer producers focusing on B2B sales.