Crowdfunding – a model for targeted market expansion and investment capital growth
09 July 2018 - Published by Hein Braaksma
COOP Crowdfunding is a platform to raise funding for visionary food producers who have a good idea, but lack funding to realise their ideas. In this way the general public will benefit by getting even better food products.
Crowdfunding has become a model for acquiring investment capital for innovative farmers and food producers in Denmark – yet its use is still limited due to lack of knowledge.
One model of crowdfunding developed by the co-operative retail company COOP Denmark was presented in May 2018 at the REFRAME conference in Denmark.
The COOP crowdfunding program has two versions: the 'Reward version' and the 'Loan version'