Norfolk County Council to promote off-season sustainable nature experiences at the Joint Wadden Sea stand at ITB 2020 in Berlin

14 February 2020 - Published by Harald Marencic
+++ Please note that the ITB 2020 was cancelled +++ Norfolk County Council will be represented for the first time at the world’s largest tourism fair - ITB in Berlin from 4-8 March 2020. Based at stand 227 in hall 4.1, Norfolk County Council has joined forces with fellow project partners from the Interreg project PROWAD LINK to offer a natural experience across the whole North Sea area in one stand.

“We are happy to join our long-standing partners in the wider Wadden Sea area to showcase a little bit of what Norfolk can offer in terms of nature experience”, says John Jones, head of Environment at Norfolk County Council.

For its first time at the ITB, Norfolk County Council will showcase ‘A Day in Norfolk’, a short experiential film taking you across salt marsh, sand dune, coastal towns and small villages, all along the England Coast Path, due to be completed in 2021. Make your way to stand 227 in Hall 4.1 to immerse yourself, eyes and ears, into the wild Norfolk countryside!

You can also learn about how to get to this lesser known corner of the UK sustainably, thanks to our interactive information screen, highlighting cycling and walking routes, linking to rail hubs in the region. Norfolk is home to over 2,000km of walking and cycling routes and benefits from being relatively flat, meaning it is enjoyable for every type of traveller, from seasoned adventurer to someone after a shorter experience.

There will also be an opportunity to hear about the hidden shallows off the coast of North Norfolk; the Cromer Shoal Chalk Reef, which will be the topic of Hilary Cox’s, (MBE) keynote opening speech at the ITB’s 15th Pow-Wow. You can hear all about the incredible underwater ecosystem, the largest example of chalk reef in Europe, on Wednesday 4 March at 10:30am.

About Norfolk

Norfolk is located 90 minutes North East of London by train into Norwich. Norwich is the county city and is a wonderful mix of medieval architecture, narrow lanes and a thriving restaurant scene. Norfolk is home to a National Park, the Broads, which is a man-made network of lakes and rivers navigable by boat and enjoyed by millions of tourists during the summer season. In winter, Norfolk is home to many migrating birds thanks to its diverse wetland habitats. The Wash European Marine Site to the North, is like a small version of the Wadden Sea, hence the close links to partners in Germany, the Netherlands and Denmark. Norfolk is also home to Sandringham, the Queen’s winter residence, but many other stately homes are dotted in the picturesque countryside.