East Frisian entrepreneur talks sustainable travel in new Prowad Link video

05 June 2020 - Published by Harald Marencic

How do entrepreneurs in our regions deal with the pandemic and the ever-changing restrictions affecting their daily work? How does nature protection fit into this? Might there be opportunities from the situation? Prowad Link wanted to know and set out to provide a voice and platform in the frame of an inspiring video series “How the North Sea deals with corona – Prowad Link asks. SMEs answer.” In the newly published video. Joke Pouliart (waddensea.travel), entrepreneur and National Park Partner in Carolinensiel, Germany, shares with us how he and his team used the time of the lockdown and the opportunities he sees rising from this crisis to become a more sustainable society.

As the situation changes almost daily, please note that the protagonists can only evaluate their situations based on the particular setting in the moment of filming. We plan to revisit people from time to time to get a picture of how their situations have changed.

The Interreg VB North Sea Region Programme project PROWAD LINK aims to unlock the potential of natural areas as a driver for jobs and sustainable development. Small and medium sized enterprises (SMEs) are approached to develop nature as a brand to create benefits for both, SMEs and the environment. 14 project partners in Denmark, Germany, the Netherlands, Norway and the United Kingdom, led by the Common Wadden Sea Secretariat, working with interested SMEs will use the “nature-business-benefit-cycle” concept to develop new, sustainable products and offers in the pilot regions of the Wadden Sea (DK, D, NL), Geiranger Fjord (NO), Wash & North Norfolk Coast (UK). The 3-year project is co-funded by and carried out in the framework of the Interreg North Sea Region Programme under the Programme Priority 1 “Thinking Growth”. The programme is funded by the European Regional Development Fund (ERDF) of the European Union.