Webinar: Outcomes of the Wadden Sea World Heritage brand audit 2022
Conducted by Ellen Böhling and Juliane Reich of Inspektour, an important part of the online presentation are the findings on the brand implementation and application on local level as well as general awareness and engagement. We would like to share insights on Wadden Sea World Heritage brand perceptions, as well as the status quo of the Wadden Sea World Heritage brand performance.
The audit is largely based on a trilateral stakeholder survey, which provided us with a very valuable to review and assess precisely brand activation and to provide us with a detailed analysis that shows how the Wadden Sea World Heritage brand is currently performing and how it is being communicated both internally and externally.
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