Local entrepreneurs in touristic nature areas: Adapting to Covid-19

Event duration: 45 minutes + Q&A
Venue: Webinar
This lunchtime webinar on 28 October at 12.00 CET addresses ways of adapting to the pandemic for local entrepreneurs in protected nature areas that are touristic hot spots. The session on Zoom is moderated by the Norwegian NTNU and accompanied by UK brewery Wildcraft as case study.


12:00-12:05: Introduction (Else Ragni Ytterdal, NTNU)

12:05-12:30: Adapting to Covid-19: How social relationships and networks contribute (Arron Wilde Tippett, NTNU)

12:30-12:45: Adapting to Covid-19: experience of Wildcraft Brewery (Mike Deal, Wildcraft Brewery)

12:45-13.00 Q&A

Researchers from the Norwegian University of Science and Technology (NTNU) will present their work on the resilience of small and medium-sized enterprises (SMEs) operating within or bordering nature areas, such as The Wash/North Norfolk Coast, the Wadden Sea World Heritage and the Geiranger Fjord. These SMEs have shown inspiring ways of how to utilise social capital in coping with the crisis.

UK brewery Wildcraft joins as case study and will present their change of business during the past year.

Interested parties can join the webinar by registering via email until 28 October, 10:00 CET:

Organised by NTNU and the Common Wadden Sea Secretariat, the session is conducted in the framework of Interreg project PROWAD LINK. The project aims to unlock the potential of natural areas as a driver for jobs and sustainable development. This is done by working with small and medium sized enterprises (SMEs) to develop nature as a brand to create benefits for both, SMEs and the environment.