Protect & Prosper: Benefits through linking sustainable growth with nature protection

To unlock the potential of nature heritage brands as a driver for jobs and sustainable regional development, this project will engage small and medium-sized enterprises in nature conservation. Innovative tools and strategies will be developed and tested to improve access to nature heritage brands, enhance sustainability efforts and develop innovative marketable offers.

The project aims to increase revenue from sustainable offers and products in line with brand and protection values, increase investment in sustainability and create long-term collaborations in cross-sector knowledge partnerships.

The project will be implemented in the pilot regions of the Wadden Sea (DK, D, NL), Geiranger Fjord (NO), Wash & North Norfolk Coast (UK) and give solutions to alike nature sites on a national, European and potentially global scale.

Total budget 4.8 Mio. € | ERDF contribution 2.4 Mio. €

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Latest Project News

Interreg project PROWAD Link paves way to nature-business-benefit-cycle

29 March 2023

Improve access to brands of natural heritage sites to generate economic value, enhance sustainability of small and medium-sized enterprises (SMEs) in …

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“You are a guest”-campaign calls for best behaviour in visitors

20 March 2023

The Wadden Sea World Heritage Site is a huge wild habitat in the heart of Europe and home to a diverse range of flora and fauna. It also has some rule…

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Scheme on experiences of the Wadden Sea transnational partnership for wider application published

15 March 2023

How do you create a network of networks that spans across different national and sectorial borders?

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Potentials for SMEs related to nocturnal darkness as nature value

10 January 2023

Partners in Denmark, Germany, the Netherlands, Norway and the United Kingdom working with interested SMEs have been using the “nature-business-benefi…

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New online exchange platform enhances transboundary cooperation for the Wadden Sea

14 December 2022

Cooperating beyond borders gives new impulses and inspiration for home. As a new means to the cooperation of stakeholders in the Wadden Sea area, an o…

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