Protect & Prosper: Benefits through linking sustainable growth with nature protection

To unlock the potential of nature heritage brands as a driver for jobs and sustainable regional development, this project will engage small and medium-sized enterprises in nature conservation. Innovative tools and strategies will be developed and tested to improve access to nature heritage brands, enhance sustainability efforts and develop innovative marketable offers.

The project aims to increase revenue from sustainable offers and products in line with brand and protection values, increase investment in sustainability and create long-term collaborations in cross-sector knowledge partnerships.

The project will be implemented in the pilot regions of the Wadden Sea (DK, D, NL), Geiranger Fjord (NO), Wash & North Norfolk Coast (UK) and give solutions to alike nature sites on a national, European and potentially global scale.

Total budget 3.8 Mio. € | ERDF contribution 1.8 Mio. €

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Latest Project News

Wadden Sea at ITB 2019: Linking sustainable growth and nature conservation

05 March 2019

„In Prowad Link we aim to unlock the potential of natural areas as a driver for jobs and sustainable development“, says Harald Marencic, Deputy Execu…

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Stakeholders celebrate 10 years Wadden Sea World Heritage at ITB 2019

25 February 2019

The Wadden Sea celebrates the 10-year anniversary of its inscription on the World Heritage List and presents its anniversary programme at this year's …

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International Prowad Link project on use of nature brands launched

06 February 2019

How to benefit from linking nature conservation and sustainable growth by unlocking the potential of nature heritage brands is the focus of the new In…

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Prowad Link provides new sustainable angles for tourism

30 November 2018

On 27th to 28th of November, the Prowad Link partners met in Esbjerg to develop new perspectives of sustainable tourism and plan further project steps…

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New Interreg project PROWAD LINK kicked off with first partner meeting

28 September 2018

How to benefit from linking nature conservation and sustainable growth is the focus of the new Interreg project PROWAD LINK. To unlock the potential o…

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