Protect & Prosper: Benefits through linking sustainable growth with nature protection
To unlock the potential of nature heritage brands as a driver for jobs and sustainable regional development, this project will engage small and medium-sized enterprises in nature conservation. Innovative tools and strategies will be developed and tested to improve access to nature heritage brands, enhance sustainability efforts and develop innovative marketable offers.
The project aims to increase revenue from sustainable offers and products in line with brand and protection values, increase investment in sustainability and create long-term collaborations in cross-sector knowledge partnerships.
The project will be implemented in the pilot regions of the Wadden Sea (DK, D, NL), Geiranger Fjord (NO), Wash & North Norfolk Coast (UK) and give solutions to alike nature sites on a national, European and potentially global scale.
Total budget 4.8 Mio. € | ERDF contribution 2.4 Mio. €
Latest Project News
In 2020-2021, a visitor survey covering the entire destination of the Wadden Sea World Heritage in Denmark, Germany and the Netherlands was conducted.…Read more
Researchers investigate cultural and recreational values of natural capital in the Wadden Sea by social media15 June 2022
A massive amount of data piles up each day in social media. Tapping into this pool of information, researchers have now analysed social media data spe…Read more
Sustainable entrepreneurship is often mentioned as the necessary driver towards change in times of the climate crisis. However, there are significant …Read more
Sustainable tourism development… What does it mean, why is it important and how can enterprises increase their social, economic and environmental impa…Read more
It was the first in-person meeting where all partners attended since the start of the pandemic for the partners of the Interreg project PROWAD Link. A…Read more