Protect & Prosper: Benefits through linking sustainable growth with nature protection
To unlock the potential of nature heritage brands as a driver for jobs and sustainable regional development, this project will engage small and medium-sized enterprises in nature conservation. Innovative tools and strategies will be developed and tested to improve access to nature heritage brands, enhance sustainability efforts and develop innovative marketable offers.
The project aims to increase revenue from sustainable offers and products in line with brand and protection values, increase investment in sustainability and create long-term collaborations in cross-sector knowledge partnerships.
The project will be implemented in the pilot regions of the Wadden Sea (DK, D, NL), Geiranger Fjord (NO), Wash & North Norfolk Coast (UK) and give solutions to alike nature sites on a national, European and potentially global scale.
Total budget 4.8 Mio. € | ERDF contribution 2.4 Mio. €
Latest Project News
“You are a guest”-campaign calls for best behaviour in visitors20 March 2023
The Wadden Sea World Heritage Site is a huge wild habitat in the heart of Europe and home to a diverse range of flora and fauna. It also has some rule…Read more
Scheme on experiences of the Wadden Sea transnational partnership for wider application published15 March 2023
How do you create a network of networks that spans across different national and sectorial borders?Read more
Potentials for SMEs related to nocturnal darkness as nature value10 January 2023
Partners in Denmark, Germany, the Netherlands, Norway and the United Kingdom working with interested SMEs have been using the “nature-business-benefi…Read more
New online exchange platform enhances transboundary cooperation for the Wadden Sea14 December 2022
Cooperating beyond borders gives new impulses and inspiration for home. As a new means to the cooperation of stakeholders in the Wadden Sea area, an o…Read more
White paper published on North Sea Sustainable Innovation Challenge12 December 2022
To encourage local participation and engagement in sustainable development in the North Sea region, in February 2022 PROWAD Link launched the North Se…Read more