Protect & Prosper: Benefits through linking sustainable growth with nature protection
To unlock the potential of nature heritage brands as a driver for jobs and sustainable regional development, this project will engage small and medium-sized enterprises in nature conservation. Innovative tools and strategies will be developed and tested to improve access to nature heritage brands, enhance sustainability efforts and develop innovative marketable offers.
The project aims to increase revenue from sustainable offers and products in line with brand and protection values, increase investment in sustainability and create long-term collaborations in cross-sector knowledge partnerships.
The project will be implemented in the pilot regions of the Wadden Sea (DK, D, NL), Geiranger Fjord (NO), Wash & North Norfolk Coast (UK) and give solutions to alike nature sites on a national, European and potentially global scale.
Total budget 3.8 Mio. € | ERDF contribution 1.8 Mio. €
Latest Project News
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The Wadden Sea is the largest tidal flats system in the world, where natural processes proceed largely undisturbed. It extends along the coasts of Den…Read more
The transnational Interreg project “Prowad Link – Protect and Prosper” will be represented at the biggest tourism trade fair in the world, the ITB, wh…Read more
The Prowad Link partner National Vadehavet (Danish Wadden Sea National Park) has developed a set of fact sheets in the project’s framework. The fact s…Read more
How do entrepreneurs in our regions live in and with a protected nature area? How do they integrate nature into their business concept? Prowad Link wa…Read more