Protect & Prosper: Benefits through linking sustainable growth with nature protection

To unlock the potential of nature heritage brands as a driver for jobs and sustainable regional development, this project will engage small and medium-sized enterprises in nature conservation. Innovative tools and strategies will be developed and tested to improve access to nature heritage brands, enhance sustainability efforts and develop innovative marketable offers.

The project aims to increase revenue from sustainable offers and products in line with brand and protection values, increase investment in sustainability and create long-term collaborations in cross-sector knowledge partnerships.

The project will be implemented in the pilot regions of the Wadden Sea (DK, D, NL), Geiranger Fjord (NO), Wash & North Norfolk Coast (UK) and give solutions to alike nature sites on a national, European and potentially global scale.

Total budget 3.8 Mio. € | ERDF contribution 1.8 Mio. €

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Latest Project News

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ITB Interview: "Wadden Sea – UNESCO World Heritage on our doorstep"

10 March 2021

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Ways of sustainable recovery of tourism in protected areas at the digital ITB Berlin

04 March 2021

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Nationalpark Vadehavet publishes fact sheets on school trips to the Danish Wadden Sea

04 March 2021

The Prowad Link partner National Vadehavet (Danish Wadden Sea National Park) has developed a set of fact sheets in the project’s framework. The fact s…

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Puur Terschelling presents its sustainable business concept

02 March 2021

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