Protect & Prosper: Benefits through linking sustainable growth with nature protection

To unlock the potential of nature heritage brands as a driver for jobs and sustainable regional development, this project will engage small and medium-sized enterprises in nature conservation. Innovative tools and strategies will be developed and tested to improve access to nature heritage brands, enhance sustainability efforts and develop innovative marketable offers.

The project aims to increase revenue from sustainable offers and products in line with brand and protection values, increase investment in sustainability and create long-term collaborations in cross-sector knowledge partnerships.

The project will be implemented in the pilot regions of the Wadden Sea (DK, D, NL), Geiranger Fjord (NO), Wash & North Norfolk Coast (UK) and give solutions to alike nature sites on a national, European and potentially global scale.

Total budget 3.8 Mio. € | ERDF contribution 1.8 Mio. €

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Latest Project News

Updated best sustainable business cases leaflet

06 July 2021

The living document “Sustainable businesses in touristic nature areas – Best case examples from 5 countries” has been updated with 4 new cases, from t…

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Sustainable Entrepreneurship in the North Sea Region: A guidebook of best case examples

23 March 2021

This new report aims to show how best to develop tourism in a sustainable and engaging way, throughout the North Sea Region. With examples from all fi…

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ITB Interview: "Wadden Sea – UNESCO World Heritage on our doorstep"

10 March 2021

The Wadden Sea is the largest tidal flats system in the world, where natural processes proceed largely undisturbed. It extends along the coasts of Den…

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Ways of sustainable recovery of tourism in protected areas at the digital ITB Berlin

04 March 2021

The transnational Interreg project “Prowad Link – Protect and Prosper” will be represented at the biggest tourism trade fair in the world, the ITB, wh…

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Nationalpark Vadehavet publishes fact sheets on school trips to the Danish Wadden Sea

04 March 2021

The Prowad Link partner National Vadehavet (Danish Wadden Sea National Park) has developed a set of fact sheets in the project’s framework. The fact s…

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