Protect & Prosper: Benefits through linking sustainable growth with nature protection

To unlock the potential of nature heritage brands as a driver for jobs and sustainable regional development, this project will engage small and medium-sized enterprises in nature conservation. Innovative tools and strategies will be developed and tested to improve access to nature heritage brands, enhance sustainability efforts and develop innovative marketable offers.

The project aims to increase revenue from sustainable offers and products in line with brand and protection values, increase investment in sustainability and create long-term collaborations in cross-sector knowledge partnerships.

The project will be implemented in the pilot regions of the Wadden Sea (DK, D, NL), Geiranger Fjord (NO), Wash & North Norfolk Coast (UK) and give solutions to alike nature sites on a national, European and potentially global scale.

Total budget 4.8 Mio. € | ERDF contribution 2.4 Mio. €

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Latest Project News

Final PROWAD Link partner meeting convened on Sylt

23 November 2022

For four years, 15 organisations from the Wadden Sea area, the Wash/ North Norfolk Coast, and Geiranger Fjord partnered up within the Interreg VB proj…

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Nature Business Community Toolkit published

09 November 2022

Small and medium sized enterprises (SMEs) often lack access to business tools that could help them enhance their sustainability. This is especially tr…

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Wadden Sea mindfulness exercises focus of PROWAD Link workshop

08 November 2022

On 27 October 2022, an evaluation workshop organised by the Lower Saxon Wadden Sea National Park Authority took place with regional stakeholders.

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Winners of the North Sea Sustainable Innovation Challenge collect feedback on ideas

05 October 2022

On 21 September 2022, the winners of the North Sea Sustainable Innovation Challenge pitched their entrepreneurial projects in a public webinar organis…

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Brian van Es and Ting Xu participated in the first edition of the Trilateral Youth Conference: a brief témoignage

20 September 2022

Brian van Es and Ting Xu, two of the winners of PROWAD Link’s North Sea Sustainable Innovation Challenge, participated in the first edition of the Tri…

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