Protect & Prosper: Benefits through linking sustainable growth with nature protection

To unlock the potential of nature heritage brands as a driver for jobs and sustainable regional development, this project will engage small and medium-sized enterprises in nature conservation. Innovative tools and strategies will be developed and tested to improve access to nature heritage brands, enhance sustainability efforts and develop innovative marketable offers.

The project aims to increase revenue from sustainable offers and products in line with brand and protection values, increase investment in sustainability and create long-term collaborations in cross-sector knowledge partnerships.

The project will be implemented in the pilot regions of the Wadden Sea (DK, D, NL), Geiranger Fjord (NO), Wash & North Norfolk Coast (UK) and give solutions to alike nature sites on a national, European and potentially global scale.

Total budget 3.8 Mio. € | ERDF contribution 1.8 Mio. €

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Latest Project News

Second PROWAD LINK Forum held in digital “Wadden Sea World”

30 November 2021

The second PROWAD LINK Forum took place as a virtual event in the newly designed “Wadden Sea World” on 2 November 2021. In total, 30 participants join…

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Updated best practice examples of sustainable businesses in touristic nature areas

03 November 2021

The online publication “Sustainable businesses in touristic nature areas – Best case examples from 5 countries” has been updated with additional examp…

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New project partners – Geirangerfjord World Heritage Foundation

29 September 2021

Along with the extension of the Prowad Link project, a new partner was welcomed into the fold this summer, as Geirangerfjord World Heritage Foundation…

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Updated best sustainable business cases leaflet

06 July 2021

The living document “Sustainable businesses in touristic nature areas – Best case examples from 5 countries” has been updated with 4 new cases, from t…

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Sustainable Entrepreneurship in the North Sea Region: A guidebook of best case examples

23 March 2021

This new report aims to show how best to develop tourism in a sustainable and engaging way, throughout the North Sea Region. With examples from all fi…

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