Protect & Prosper: Benefits through linking sustainable growth with nature protection

To unlock the potential of nature heritage brands as a driver for jobs and sustainable regional development, this project will engage small and medium-sized enterprises in nature conservation. Innovative tools and strategies will be developed and tested to improve access to nature heritage brands, enhance sustainability efforts and develop innovative marketable offers.

The project aims to increase revenue from sustainable offers and products in line with brand and protection values, increase investment in sustainability and create long-term collaborations in cross-sector knowledge partnerships.

The project will be implemented in the pilot regions of the Wadden Sea (DK, D, NL), Geiranger Fjord (NO), Wash & North Norfolk Coast (UK) and give solutions to alike nature sites on a national, European and potentially global scale.

Total budget 4.8 Mio. € | ERDF contribution 2.4 Mio. €

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Latest Project News

Transnational visitor survey highlights the importance of protected nature to Wadden Sea guests

16 June 2022

In 2020-2021, a visitor survey covering the entire destination of the Wadden Sea World Heritage in Denmark, Germany and the Netherlands was conducted.…

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Researchers investigate cultural and recreational values of natural capital in the Wadden Sea by social media

15 June 2022

A massive amount of data piles up each day in social media. Tapping into this pool of information, researchers have now analysed social media data spe…

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Study explores barriers of sustainable entrepreneurship in protected areas

10 June 2022

Sustainable entrepreneurship is often mentioned as the necessary driver towards change in times of the climate crisis. However, there are significant …

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New website offers collection of resources for Tourism, Enterprises and Sustainability

07 June 2022

Sustainable tourism development… What does it mean, why is it important and how can enterprises increase their social, economic and environmental impa…

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PROWAD Link partners visited Norwegian colleagues in Geiranger

18 May 2022

It was the first in-person meeting where all partners attended since the start of the pandemic for the partners of the Interreg project PROWAD Link. A…

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