Protect & Prosper: Benefits through linking sustainable growth with nature protection

To unlock the potential of nature heritage brands as a driver for jobs and sustainable regional development, this project will engage small and medium-sized enterprises in nature conservation. Innovative tools and strategies will be developed and tested to improve access to nature heritage brands, enhance sustainability efforts and develop innovative marketable offers.

The project aims to increase revenue from sustainable offers and products in line with brand and protection values, increase investment in sustainability and create long-term collaborations in cross-sector knowledge partnerships.

The project will be implemented in the pilot regions of the Wadden Sea (DK, D, NL), Geiranger Fjord (NO), Wash & North Norfolk Coast (UK) and give solutions to alike nature sites on a national, European and potentially global scale.

Total budget 3.8 Mio. € | ERDF contribution 1.8 Mio. €

Latest Project News

Prowad Link provides new sustainable angles for tourism

Friday, November 30, 2018
Thinking Growth

On 27th to 28th of November, the Prowad Link partners met in Esbjerg to develop new perspectives of sustainable tourism and plan further project steps…

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New Interreg project PROWAD LINK kicked off with first partner meeting

Friday, September 28, 2018
Thinking Growth

How to benefit from linking nature conservation and sustainable growth is the focus of the new Interreg project PROWAD LINK. To unlock the potential o…

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New Interreg project linking sustainable growth with nature protection approved

Friday, September 28, 2018
Thinking Growth

In their June meeting, the Interreg North Sea Region Programme’s Steering Committee approved the project “PROWAD LINK”. The overall objective of the t…

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