Hanze University’s ‘Purposeful MBA’ gains international recognition

04 February 2020 - Published by Stig Marthinsen

Results from the Periscope project feed into the new ‘Purposeful MBA’ at Hanze University

The method developed by Hanze UAS within the Periscope project is called BuBo, which stands for ‘Bottom-Up Business Opportunities’. BuBo assumes that two transitions are needed to arrive at sustainable ideas and sustainable entrepreneurship: an economic transition and a values transition.

BuBu has fed into the new Purposeful MBA being offered by the University.

This Purposeful MBA has now been picked up by the international press, including the Financial Times.

For a fuller description, see “Pushing boundaries in the blue economy