Mobility Opportunities Valuable to Everybody (MOVE)

Welcome to the spinning world of MOVE! 

MOVE is a project co-funded by the North Sea Region Programme 2014-2020. The project runs from September 2018 to February 2022.


(Semi)-rural areas are often excluded from new or green mobility initiatives like car and bike sharing, Uber and large scale 0-emissions transport. Long distances and too few users make these too costly or simply not feasible, so many people use cars. Those who cannot afford/use cars are less likely to get a job or will leave to go to cities. This results in a vicious circle making these areas less attractive for business, or partnerships with big companies from the transport sector. Local authorities in turn often struggle in finding the capacity in staff and financing for green and flexible solutions, which remain heavily subsidised and are not always efficient: an empty electric bus does not reduce overall emissions, and the users’ needs are still not answered.

To solve these issues MOVE will take on a new approach in developing innovative and sustainable mobility initiatives through co-creation, bringing together local authorities, knowledge centres, local economic players and (temporary) inhabitants. MOVE will use local specificities to create practical solutions in 4 pilots based on unlikely combinations, with tangible business plans, to be implemented, tested and evaluated. This aims at increasing accessibility, reducing individual cars use, emissions and costs. MOVE will share its best
practices in sustainable mobility and governance to increase take-up in other regions and support the greening of the transport sector and stimulate rural areas in the NSR as a whole.


Project Beneficiaries: HZ University of Applied Sciences, Universiteit Gent, Gemeente Middelburg, Intergemeentelijke vereniging voor ontwikkeling van het GEwest Mechelen en omgeving, Georg-August-Universität Göttingen, Gate21, The Highlands and Islands Transport, NHS Highland, Advier, Landkreis Northeim and Zweckverband Verkehrsverbund Süd-Niedersachsen.



Latest Project News

MOVE News - Introduction SMRG UGöttingen part 3

21 July 2021

Learn more about the SMRG research in part 3 of their video series

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MOVE News - Introduction SMRG UGöttingen part 2

22 June 2021

Part 2 of the introduction of the SMRG from University of Göttingen can be watched below!

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MOVE News - Introduction video Municipality of Middelburg

11 May 2021

Watch this video of our project partner Municipality of Middelburg. In this video project manager Rob Kösters tells your more about their pilots 'De…

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MOVE News - Introduction video project partner HITRANS

09 April 2021

It is time for another partner introduction! Watch the video of our partner HITRANS to learn more about their role in the MOVE project and their pilot…

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