Mobility Opportunities Valuable to Everybody (MOVE)

Welcome to the spinning world of MOVE! 

MOVE is a project co-funded by the North Sea Region Programme 2014-2020. The project runs from September 2018 to August 2022.


(Semi)-rural areas are often excluded from new or green mobility initiatives like car and bike sharing, Uber and large scale 0-emissions transport. Long distances and too few users make these too costly or simply not feasible, so many people use cars. Those who cannot afford/use cars are less likely to get a job or will leave to go to cities. This results in a vicious circle making these areas less attractive for business, or partnerships with big companies from the transport sector. Local authorities in turn often struggle in finding the capacity in staff and financing for green and flexible solutions, which remain heavily subsidised and are not always efficient: an empty electric bus does not reduce overall emissions, and the users’ needs are still not answered.

To solve these issues MOVE will take on a new approach in developing innovative and sustainable mobility initiatives through co-creation, bringing together local authorities, knowledge centres, local economic players and (temporary) inhabitants. MOVE will use local specificities to create practical solutions in 4 pilots based on unlikely combinations, with tangible business plans, to be implemented, tested and evaluated. This aims at increasing accessibility, reducing individual cars use, emissions and costs. MOVE will share its best
practices in sustainable mobility and governance to increase take-up in other regions and support the greening of the transport sector and stimulate rural areas in the NSR as a whole.


Project Beneficiaries: HZ University of Applied Sciences, Universiteit Gent, Gemeente Middelburg, Intergemeentelijke vereniging voor ontwikkeling van het GEwest Mechelen en omgeving, Georg-August-Universität Göttingen, Gate21, The Highlands and Islands Transport, NHS Highland, Advier, Landkreis Northeim and Zweckverband Verkehrsverbund Süd-Niedersachsen.



Latest Project News

White paper and narrative

25 February 2022

Dedicatedly working on the course of our project, our partnership MOVE has completed and released its White paper!

Now our stakeholders, develope…

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16 February 2022


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Blueprints and regional lessons learned uploaded

11 February 2022

Have a look in our output library! The blueprints and regional lessons learned are now uploaded.

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New online platform!

21 January 2022

We are proud to announce that the new online platform is published!

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