Mobility Opportunities Valuable to Everybody (MOVE)

Welcome to the spinning world of MOVE! 

MOVE is a project co-funded by the North Sea Region Programme 2014-2020. The project runs from September 2018 to February 2022.


(Semi)-rural areas are often excluded from new or green mobility initiatives like car and bike sharing, Uber and large scale 0-emissions transport. Long distances and too few users make these too costly or simply not feasible, so many people use cars. Those who cannot afford/use cars are less likely to get a job or will leave to go to cities. This results in a vicious circle making these areas less attractive for business, or partnerships with big companies from the transport sector. Local authorities in turn often struggle in finding the capacity in staff and financing for green and flexible solutions, which remain heavily subsidised and are not always efficient: an empty electric bus does not reduce overall emissions, and the users’ needs are still not answered.

To solve these issues MOVE will take on a new approach in developing innovative and sustainable mobility initiatives through co-creation, bringing together local authorities, knowledge centres, local economic players and (temporary) inhabitants. MOVE will use local specificities to create practical solutions in 4 pilots based on unlikely combinations, with tangible business plans, to be implemented, tested and evaluated. This aims at increasing accessibility, reducing individual cars use, emissions and costs. MOVE will share its best
practices in sustainable mobility and governance to increase take-up in other regions and support the greening of the transport sector and stimulate rural areas in the NSR as a whole.


Project Beneficiaries: HZ University of Applied Sciences, Universiteit Gent, Gemeente Middelburg, Intergemeentelijke vereniging voor ontwikkeling van het GEwest Mechelen en omgeving, Georg-August-Universität Göttingen, Gate21, The Highlands and Islands Transport, NHS Highland, Advier, Landkreis Northeim and Zweckverband Verkehrsverbund Süd-Niedersachsen.



Latest Project News

MOVE News - Introduction video project partner Advier

22 December 2020

A new video series presented to you by MOVE! As a way of getting to know the project, each project partner will introduce themselves and their role w…

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Project Partner IGEMO starts new project building upon experiences in MOVE

19 November 2020

'Sustainable Mobility of Local Climate Action in the region of Mechelen' is a collaboration of, Flexback, eight municipalities, and IGEM…

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Sustainable mobility requires regional approach

19 September 2020

We're halfway through EUROPEANMOBILITYWEEK, celebrating various mobility initiatives in Europe. Pieter Dresselaers, of Belgian MOVE partner IGEMO, exp…

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Online MOVE Partner Meeting

18 September 2020

In the week of 7-10 September, the reoccurring partner meeting of project MOVE took place. Instead of visiting one of the partners, each shared their …

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MOVE part of VerkeersNet Journaal

11 August 2020

"How do we encourage tourists to leave their car at their hotel or holiday residence?" Harm IJben, researcher at HZ University of Applied Sciences, di…

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