Mobility Opportunities Valuable to Everybody (MOVE)

Welcome to the spinning world of MOVE! 

MOVE is a project co-funded by the North Sea Region Programme 2014-2020. The project runs from September 2018 to February 2022.


(Semi)-rural areas are often excluded from new or green mobility initiatives like car and bike sharing, Uber and large scale 0-emissions transport. Long distances and too few users make these too costly or simply not feasible, so many people use cars. Those who cannot afford/use cars are less likely to get a job or will leave to go to cities. This results in a vicious circle making these areas less attractive for business, or partnerships with big companies from the transport sector. Local authorities in turn often struggle in finding the capacity in staff and financing for green and flexible solutions, which remain heavily subsidised and are not always efficient: an empty electric bus does not reduce overall emissions, and the users’ needs are still not answered.

To solve these issues MOVE will take on a new approach in developing innovative and sustainable mobility initiatives through co-creation, bringing together local authorities, knowledge centres, local economic players and (temporary) inhabitants. MOVE will use local specificities to create practical solutions in 4 pilots based on unlikely combinations, with tangible business plans, to be implemented, tested and evaluated. This aims at increasing accessibility, reducing individual cars use, emissions and costs. MOVE will share its best
practices in sustainable mobility and governance to increase take-up in other regions and support the greening of the transport sector and stimulate rural areas in the NSR as a whole.


Project Beneficiaries: HZ University of Applied Sciences, Universiteit Gent, Gemeente Middelburg, Intergemeentelijke vereniging voor ontwikkeling van het GEwest Mechelen en omgeving, Georg-August-Universität Göttingen, Gate21, The Highlands and Islands Transport, NHS Highland, Advier, Landkreis Northeim and Zweckverband Verkehrsverbund Süd-Niedersachsen.



Latest Project News

MOVE News - Introduction video project partner HITRANS

09 April 2021

It is time for another partner introduction! Watch the video of our partner HITRANS to learn more about their role in the MOVE project and their pilot…

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Opening smart charging points Oude Veerseweg in Middelburg

24 March 2021

A smart charging plaza has been opened in the parking lot of Oude Veerseweg in Middelburg.

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MOVE News - Introduction video project partner IGEMO

17 March 2021

Our second partner introduction video of the series MOVE News! Pieter Dresselaers from IGEMO made this great video about their pilot project Flexbus K…

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Pilot Real time coaching/Coaching based on real time data

25 February 2021

In collaboration with the HZ Research Centre for Coastal Tourism and the Province of Zeeland the pilot Real Time Coaching has come to a conclusion!

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MOPINO launched by County of Northeim!

02 February 2021

For a better mobility in rural areas - start of the new e-car sharing system MOPINO in the city of Northeim.

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