Mobility Opportunities Valuable to Everybody (MOVE)

(Semi)-rural areas are often excluded from new or green mobility initiatives like car and bike

sharing, Uber and large scale 0-emissions transport. Long distances and too few users make
these too costly or simply not feasible, so many people use cars. Those who cannot afford/use
cars are less likely to get a job or will leave to go to cities. This results in a vicious circle
making these areas less attractive for business, or partnerships with big companies from the
transport sector. Local authorities in turn often struggle in finding the capacity in staff and
financing for green and flexible solutions, which remain heavily subsidised and are not always
efficient: an empty electric bus does not reduce overall emissions, and the users’ needs are still
not answered.
To solve these issues MOVE will take on a new approach in developing innovative and
sustainable mobility initiatives through co-creation, bringing together local authorities,
knowledge centres, local economic players and (temporary) inhabitants. MOVE will use local
specificities to create practical solutions in 4 pilots based on unlikely combinations, with
tangible business plans, to be implemented, tested and evaluated. This aims at increasing
accessibility, reducing individual cars use, emissions and costs. MOVE will share its best
practices in sustainable mobility and governance to increase take-up in other regions and
support the greening of the transport sector and stimulate rural areas in the NSR as a whole.

Project Beneficiaries: HZ University of Applied Sciences, Universiteit Gent, Gemeente Middelburg, Intergemeentelijke vereniging voor ontwikkeling van het GEwest Mechelen en omgeving, Georg-August-Universität Göttingen, Gate21, The Highlands and Islands Transport, NHS Highland, Advier, Landkreis Northeim and Zweckverband Verkehrsverbund Süd-Niedersachsen.