Voting procedure made easier
Rotterdam (NL) -
In this leaflet we followed the following general guidelines concerning visuals:
- Only use images when functional
- use pictures, no icons
- show the object people are mandatory to bring
- use copy right free images
For more guidelines see Gebruikercentraal (Dutch read)
When redesigning your (governmental) letters, it is important to involve your target group(s) to test if you achieve your goal(s). The examples mentioned above, were all tested on potential target groups. The insights from the testing sequences are used for further design and improvements.
By sharing our experience with using (more) images in our letters to citizens, we inspired not only our Like! partner Roeselare (BE). Other municipalities also started redesigning their letters with images. Our aim is to improve the readability of our letters, to make our messages easier to understand for all our citizens, improving our public service delivery.