Project News 31/05/18

The Lean Landing project has created a long-term viable and sustainable soft landing network consisting of SMEs, incubators and business development and knowledge organizations in Denmark, Sweden, Norway, Germany, UK and The Netherlands and currently 160 SMEs are also using the network.

This has been done by designing an online platform, where incubators and business development and knowledge organizations can communicated with each other about the SMEs that they want to send abroad via the Lean Landing program. This online platform will over time, also be offered to incubators and business development and knowledge organizations that is not part of the Lean Landing program, so that the Lean Landing will consist of a soft landing network of 12 EU countries by 2020.

The Lean Landing concept has been developed via joint business development sessions with all project beneficiaries, namely the incubators and public business development organizations in the 6 NSR countries. The business development sessions were hosted in the different partner countries. This process has resulted in an iterative concept design process, where the result has been a blue print for carrying out Lean soft landing for SMEs. The Lean Landing blue print has been tested on SMEs from each project partner via interviews and general validation of the program before it was implemented.

The designed Lean Landing concept resulted in a 4 step process. First step is to recruit a SME to the project, hereafter they will automatically participate in the first workshop which focuses on which partnerships/customers the SMEs are looking for in the new market (the NSR country they would like to visit). The second workshop is then focused on getting the SMEs to go abroad and into the foreign market and hence have physical meetings with potential customers and/or profit enhancing partners in the foreign market. This way the SMEs can test and market validate their products and services or acquired new profit enhancing knowledge that can be used to improve their business. The third and fourth workshop is then about how to make deals and agreements in the foreign market, and lastly how they can stay in the market permanently.

So fare, 60 SMEs have already been abroad and had their soft Lean Landing in a foreign market and thereby formed new profit enhancing partnerships abroad via the project. Furthermore 100 SMEs are currently in the process of going abroad, and the interest among SMEs in the North Sea Region for joining the program is remarkable compared to many other internationalization projects.