NHL Stenden presents DORP at Dutch Design Week

06 December 2019 - Published by Dennis Sieperda
It is halfway between Efteling and Madurodam, laughs professor Peter Joore. A piece of work measuring 50 by 50 centimeters draws attention to design-driven innovation at Dutch Design Week.

A rotating festival tent on a plateau, that is the plan of this festival. It is not much more, but it arouses the curiosity of thousands of visitors who wander around this week at the Dutch Design Week in Eindhoven. This is the Valhalla from and for designers. More than 2600 artistic, industrial and product designers show their projects and concepts here. Many designs are all about a sustainable future. Here you can see with your own eyes how tomorrow’s world is already in the making, the organization says.

In all its modesty, the installation of NHL Stenden is an eye catcher. But no matter how beautiful made by students from the university, the rotating tent itself is not what lecturer Peter Joore wants to put in the spotlight. In the Klokgebouw in Eindhoven, once a production hall of Philips, NHL Stenden wants to explain the thinking process behind the installation: design driven innovation. This is a method that attempts to solve social issues, for example by bringing people from very different backgrounds and knowledge together. “We hope to receive reactions here that will further help our own thinking,” says Joore, lecturer in Open Innovation at NHL Stenden.

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