Inno-Quarter helps start-ups brave the pandemicAfter two years of successfully helping start-ups test their innovations at European festivals, 2020 was not the best year for the Inno-Quarter project. The big problem was that the Covid-19 pandemic shut down this year’s festivals. But rather than waiting for the virus to disappear, we decided to look for new opportunities to help start-ups at a time when they need it the most.
Inno-Quarter aims to speed up the start-up ecosystem in the North Sea Region. Why? Because 9 out of 10 innovations fail due to insufficient testing. To fast-track the innovation process and prevent failures, we set out to help start-ups test their innovations at European festivals.
A festival is comparable to a small society where people need to eat, drink and sleep. And because festival areas are mostly closed areas, it is easy to measure a lot of things. This data can be used to improve the innovations and to make the launch to the market easier.
This article of project leader Dennis Sieperda has been published on the website of North Sea Blog.
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