Offshore Wind Energy MBA - Design Meetings

In Autumn 2017, the Work Package 5 project team has analyzed and worked on designing the right approach to commencing the international MBA module programme.

Through fruitful discussions within the Work Package the main conclusion in our efforts to design and launch the programme for Autumn 2018 has been the objective of achieving commitment from the customers and partner firms. To that purpose, the project team together with two Ph.D. students co-planned and conducted a seminar in the beginning of December 2017 which was joined by major players in the industry who gave their input to the design, the content and the organization of the MBA programme. 

Through the discussions, concrete ideas about the detailed content and labelling of the first modules were formed, and more importantly the project team received input regarding the formation of an Advisory Board that can guide the further development and assist in making the programme visible in the industry through participation of well-known and recognized individuals from the major players in the industry. 

Before receiving the important input of establishing an Advisory Board, the project team has worked on the planning of two design meetings, the first to happen in Denmark in early 2018 followed by the second meeting in Germany.
However, the development of Advisory Board principles as well as firm commitment is accelerated in Denmark. The project team will now incorporate the principles of conducting a design meeting into the process of committing firms, and SMEs, to the Advisory Board. Currently Hochschule Bremerhaven is evaluating the need and construct of the German design meeting through discussions with German companies which will lead to a further update of the plan.

In general, the design meetings are necessary to receive current and updated inputs from different firms in the industry, including SMEs, to be able to write the detailed course content of modules – and to stimulate curiosity among the firms to subsequently send students to the programme. The design meetings involve a creative process in which challenges in the industry are addressed, the linkage to competencies needed for the future being identified, and module content detailed. Subsequently, the design meetings are finalized by having firms identify how the practical teaching, the problem solving and the relationship to partner firms (firms that send students to the course or sign up as members of the Advisory Board including firms that make themselves available as problem solving cases) is established.

This way the MBA can differentiate itself from other MBAs in the market as well as achieve as much value for the students as well as the firms as possible.