Increasing the visibility of Offshore Wind Energy
The development of offshore wind strongly relies on ongoing political and public support and resulting stable framework conditions, especially as it has not yet reached grid parity. However, the offshore wind industry does not find support among all relevant stakeholders. The acceptance of offshore wind suffers from misconceptions about its values and costs. This can have serious consequences because uncertain or decreasing support results in the drawback of investors and hinders the development of economies of scale – with significant impact on offshore wind companies in the North Sea Region throughout the value chain, and on their employees.
The regions represented in Inn2POWER are dealing with comparable problems regarding public perception of the offshore wind industry. They all have to deal with the fact that the industry is hardly visible to the public because its activities take place offshore and in harbours.
Inn2POWER aims at increasing the visibility of offshore wind energy and the industry behind it for relevant stakeholders and the general public in the North Sea Region. All Inn2POWER partners will intensify their efforts to communicate the true value of offshore wind for individual regions and the North Sea Region on the whole. It will be part of Inn2POWER to develop the prerequisites for focused communication activities in offshore wind regions, pursuing an intelligent strategy. Communication activities will be aligned transnationally through shared messages and a joint framework.
The German Inland Campaign
This year, we would like to invite you to participate in our German Inland Campaign.
The reduced expansion targets for Germany are not only having unpleasant consequences for the "official" Wind Energy companies; the supply chain is also affected. Many suppliers are located far away from the coast, but are nevertheless part of the offshore wind supply chain and make use of the industry - although there is still room for improvement in their understanding. But since they are - just like plant manufacturers, environmental experts and logistics companies - an important cogwheel in the process of innovation and cooperation, we would like to focus on this part of the industry for a higher visibility (above all in the direction of politics and the public) and acceptance.
Therefore, 3 events will host a special feature of the German Inland Campaign:
NRW- Branchentag Windenergie am 26.-27. Juni 19 in Cologne
Hannover Branchentag Niedersachen/Bremen 27. 11.2019 in Hannover
A third event in cooperation with EnBW in Stuttgart, date beginning 2020, to be defined.
For more information, please contact Harmut Höhns, Senior Cluster Manager | Head of R&D and Business Development at WAB, firstname.lastname@example.org.