Deichkultour - Digital storytelling about cultural offerings in Friesland and Wesermarsch, Germany
22 September 2020 - Published by Anna Grude
During the challenges of the corona crisis, the project Deichkultour started in Germany. The assignment was for young people to create entertaining and informative video and audio contributions about the museums of Counties Friesland and Wesermarsch, on "their" social media platforms.
Deichkultour that started in March 2020 was a cooperation with the Jade University of Applied Sciences Wilhelmshaven and degree course in media management and journalism and was co-founded from CUPIDO. 20 students participated and the aim was to increase the awareness of the regional cultural institutions among young people and to provide a batter and modern access to culture issues in general.
Three platforms, one (marketing) idea
Deichkultour is a digital and experimental social media concept where young adults in the cultural institutions of the counties Wesermarsch and Friesland share their encounters and discoveries with the target groups. The stories were told with posts, stories, podcast and vlog posts on the social media channels Instagram (Posts / Stories), Spotify (Podcasts) and YouTube (VLOG / Podcast).
The aim was to encourage young adults to participate in the culture of the region. With own posts, own formats and on their own social media channels, the students were both producers and consumers of the contributions.
The work of the students
Due to the necessary protective measures during the Corona crisis, the museums were closed for visitors when the project started. It was therefore not possible for the students taking pictures and making videos in museums. Instead all communication in the project took place from the end of March to June via video conferencing. These restrictions were a challenge for the students.
The students developed an analysis of the target group, user behavior and the
channel characteristics of the three chosen social media platforms. They created weekly evaluations and documentation of the editorial work with final suggestions for optimization, e.g. how much there was interaction on posts, stories or which schedule optimization for posts, video and podcast episodes.
Youtube
-
--------------------------------------------------------------------------------------------------