Middelfart Kommune, DK
Middelfart plans to develop an adjusted IT-based car-sharing platform and to train citizens in rural areas to enhance the use of this solution. The municipality will investigate sustainable transportation alternatives in rural areas based upon platform technologies and sharing economy principles. Within the process, “trust” and “Community learning” are major elements that will enhance community’s readiness before the actual platform is launched. Therefore an important step is to train citizens and enhance their awareness and trust in using the new technologies. The pilot pursues the following process:
- local transport analysis (mapping modes and amount of transport in up to 4 small cities/villages),
- in place communication (open meetings and consultation with local communities with the aim of demand analysis and identification of citizen’s needs),
- exploring a proportionate digital platform together with technical and content related adjustments for rural areas,
- training activities (local workshops as well as e-learning) and
- launching the platform for public use.
Several actors are interested in following the concept. These include: transport and mobility sector (i.e. in the field of driverless cars), regional and national political authorities as well as start-up companies active in the field of technology and innovation. The case of transport and mobility in rural areas can inspire further discussions in the political system. In other words, the pilot project is a strategic learning regarding how typically “centralized welfare solutions”, such as public transport (buses) can be blended or substituted by more effective and “distributed mobility” such as car sharing in rural areas.