Tip: How to keep your readers interested

Nowadays people have so many distractions that it is very difficult to make them read your (online) message. So how to get you readers interested and keep their attention? Keep it simple. Write in a simple, clear style that is appropriate for your target audience.

To do this you have to

  • Avoid unnecessary, technical or complicated language as much as possible. 
  • Be to the point, and do not use sentences that are too long
  • Think about your key message and be clear on what you are trying to say. Does is make sense to your audience?

These guidelines will make writing your message easier for yourself. Furthermore, it will be easier for your audience to read it, which will keep them interested. A win-win situation!