EAST RIDING OF YORKSHIRE COUNCIL - BIKE LIBRARY
For the 22% of the UK population living in poverty, the choice to be able to cycle is beyond their financial means. Successful behaviour change requires barriers like cost to be removed, and opportunities provided to build confidence and motivation to enable new behaviours to be sustained.
To address such travel barriers, In 2021, East Riding of Yorkshire Council was chosen to deliver a behaviour change and data collection programe, as part of the Bicycle Intelligent Transport Systems (BITS) Project, which has been co-funded by the Interreg North Sea Region Programme. BITS funding was also awarded to 9 other EU organisations to increase cycling levels and reduce CO2 emissions across the North Sea Region. The shared international data and learning provide a world-class showcase of applications of connected cycling technology and data, to address barriers and help enable more people to cycle.
To read the full article click here.