The food chain ICA opens digital platform to connect shopkeepers with local producers
There is a continuous big interest among Swedish consumers for locally produced food. ICA, the biggest food chain in Sweden, wants to increase sales of locally produced food in all their stores and therefore introduces a digital platform that makes it easier for small-scale suppliers and local producers to sell their products in the stores.
”We want to increase the supply of local food in our stores. The portal works like a dating site with the goal to match stores and local suppliers.” says Anders Svensson, CEO ICA Sweden.
Local suppliers can register on the portal. After they have been approved by ICA the stores can make purchases directly from the manufacturer. Because ICAs stores are run by shop managers who themselves decide on the assortment, they can therefore more easily tailor their supply to the local market.
As for today 180 local suppliers, and 140 ICA stores, are connected to the portal. For a producer to gain access to the portal, ICA requires, amongst other things, that they have a small-scale production and that the main raw materials have Swedish origin. The products must also be perceived as local to the consumers in the area.
The REFRAME Project co-operates with ICA by informing both suppliers and shop keepers about the digital platform and its advantages.