First mapping results available

Monday, February 6, 2017 - Published by Alfred Kazemier
During and after the REFRAME kick-off (Foodweek in September 2016), hundreds of students collected information from regional producers, processors and transporters of food. They also visited diverse large scale purchasers, like Groningen Martini Hospital and Hanze UAS Catering for an interview. Together with the project expert team, they prepared a list of questions which helped gain insight in the qualitative and quantitative business indicators and provided data for the so-called mapping process within the REFRAME project. The data will be analysed and visualised for presenting information about the actual market situation. In this item you will find some of the first results.

As to the roles in the food chain, we see in the pie chart below that the largest portion of the interviewed companies are primary producers (53%), followed by institutional kitchens, cafeterias, and restaurants (18%), and retailers (16%). These results, just like the others presented below, are not yet reflecting the real situation in the region. At the moment, we can only observe a first trend. By collecting more data we will see whether the trend continues or will be reversed.

undefined

The main residual flows are illustrated in the word cloud below. We see lots of food wasted, the reason of which needs to be cleared up in further inquiries. Also the volumes of plastic, manure and oil give reason to develop possibilities for resource recovery.

undefined

About 62% of the interviewed entrepreneurs are actively involved in environmental and/or social matters. In the word cloud, the most important items are presented: livestock grazing, meadow bird protection, organic production and no use of pesticides.

undefined

 

Some 59% of the interviewed entrepreneurs want to learn from other SMEs in the region. The most important themes are: marketing, new (business) opportunities, financial management and general knowledge creation.

undefined

During the winter and spring of 2017, the mapping process will continue. Market data concerning food supply and demand will be collected and transferred into a database. The increase in data volume will allow sufficiently accurate results for analysing matches and mismatches between regional food supply and demand.

To be continued!